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The TAGLine Podcast
TAGline Podcast, Powered by The Aebli Group, and hosted by Justin Starbird
11 episodes
3 days ago
Our mission: to bring you the insights and strategies that fuel business growth. Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core. Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
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Marketing
Business
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All content for The TAGLine Podcast is the property of TAGline Podcast, Powered by The Aebli Group, and hosted by Justin Starbird and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Our mission: to bring you the insights and strategies that fuel business growth. Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core. Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
Show more...
Marketing
Business
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The Crowd-Fueled Startup: Lessons from RISE Robotics’ Record-Breaking Campaign
The TAGLine Podcast
28 minutes 11 seconds
3 weeks ago
The Crowd-Fueled Startup: Lessons from RISE Robotics’ Record-Breaking Campaign

What happens when a company dares to rethink how innovation gets funded!? 

In this episode of the TAGLine Podcast, Justin Starbird sits down with CEO of Rise Robotics, Hiten Sonpal, to talk about a crowdfunding campaign that didn’t just take off, it shattered records.

From redefining outdated industrial technology to earning the support of thousands of everyday investors, Rise has proven that momentum isn’t an accident, it’s strategy, execution, and relentless transparency. 

Hiten shares the real story behind raising over $4M from the crowd, building trust with a passionate community, and fueling commercialization while scaling a team that moves at warp speed.

Business leaders will love this conversation for one reason: it’s not just theory. 

Hiten breaks down the actionable playbook behind attracting investment, leveraging social proof, and turning product milestones into business growth. He also gets candid about the challenges; the exhaustion, the shifting priorities, and the delicate balancing act between selling the vision and delivering the product.

If you’re scaling a company, considering alternative funding, or simply want an inside look at a startup transforming industries, this conversation is packed with insights you won’t want to miss!

Real strategy. Real partnership. Real results.

Hit play and discover how the right momentum can change everything.

The TAGLine Podcast
Our mission: to bring you the insights and strategies that fuel business growth. Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core. Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.