Sustainability Trends in Connected Packaging

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The Talking Giraffe

Appetite Creative

65 episodes

1 day ago

We would like to introduce you to Talking Giraffe, a new, interactive and definitely entertaining podcast from the Appetite Creative team. Each month, we will invite experts on a topic to join the Talking Giraffe podcast and share their views alongside other opinionated and brilliant ad tech minds!

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All content for The Talking Giraffe is the property of Appetite Creative and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Sustainability Trends in Connected Packaging

The Talking Giraffe

1 hour 1 minute 26 seconds

2 years ago

Sustainability Trends in Connected Packaging

The Rise of Sustainability in Packaging

- The growing importance of sustainability in packaging due to environmental concerns and consumer preferences.

- Connected Packaging, its role in sustainability, and how brands can utilize it to communicate their sustainability initiatives.

Sustainable Packaging Essentials

- An overview of sustainable packaging and its significance in reducing environmental impact and resource conservation.

- The increasing awareness among consumers regarding the importance of sustainable products and its impact on purchasing decisions.

- Government regulations affecting sustainable packaging.

Connected Packaging: Enhancing Sustainability

- Connected Packaging and its role in making packaging more sustainable and interactive.

- Benefits of Connected Packaging, including real-time consumer engagement, data collection, and brand loyalty.

- How Connected Packaging efficiently collects data, aiding brands in understanding consumer preferences and behaviors.

- Strategies for engaging customers through Connected Packaging, such as interactive quizzes and games.

Real-world Success Stories

- Examples of brands that have successfully implemented Connected Packaging solutions, emphasizing their sustainability impact.

Industry Trends

- Prevailing industry trends, including sustainability, personalization, and smart packaging.

SPEAKERS

Host - Jenny Stanley, Founder and MD of Appetite Creative

David Landsberg - Founder and CEO of LitterLotto

Cyril Drouet - Co-Founder of Choose Planet A