Most organizations have company values — yet very few use them. They sit on a website, printed on a wall, or buried in an onboarding deck… but they rarely guide decisions, shape culture, or influence performance.

In this episode of The Team Check-In, Emre sits down with Ann Melinger, Founder & CEO of Bink, who brings 25+ years of expertise in employee communications, culture transformation, and values-driven leadership. Together, they unpack:

• Why company values become “wallpaper” in most organizations
• The biggest misconceptions leaders have about defining values
• How to translate a value into clear, observable behaviors
• What values look like in action — especially under pressure
• How to integrate values into hiring, onboarding, performance reviews, competencies, and recognition
• What to do if you realize your values are outdated, ignored, or misaligned
• How fast-growing companies can prevent cultural drift
• A simple storytelling exercise that helps leaders identify their real values
• When (and how often) to refresh your values as your business evolves

Ann breaks it all down with clarity, practicality, and zero jargon — offering a framework that any HR or People leader can start using immediately.

If you're realizing your company values aren’t doing the job they should, this episode is your starting point.

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