Augmented reality: How to engage tomorrow’s consumers

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The Tech Edit by Vogue Business

Vogue Business

8 episodes

9 months ago

The Vogue Business Tech Edit looks at how key technologies are changing fashion. In each episode, innovation editor Maghan McDowell speaks to experts about how a specific tech is influencing the industry now and in the future. Executive Producer: Aled John.

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Hosted on Acast. See acast.com/privacy for more information.

Augmented reality: How to engage tomorrow’s consumers

The Tech Edit by Vogue Business

32 minutes 4 seconds

5 years ago

Augmented reality: How to engage tomorrow’s consumers

In episode four, we’re talking about how augmented reality has evolved from entertainment to utility between brands and consumers. Carolina Arguelles, head of global product marketing for Snapchat’s camera and AR products, explains the” three Cs” of camera marketing and describes new ways brands are using AR. Daniel Beauchamp, head of AR and VR at Shopify, shares how Shopify is making it easier for merchants to create AR experiences for online shopping. And Dina Fierro, vice-president of global digital strategy at NARS Cosmetics, discusses how the brand is now integrating AR in every way possible.

Hosted on Acast. See acast.com/privacy for more information.