In this episode of the Telly Awards podcast, we explore how technology and AI are revolutionizing revenue models and rights management in sports media with Jean Manuel Jimenez, Senior VP of Commercial Partnerships, MediaPro North America. Jimenez brings unique insight into an industry undergoing rapid transformation. Are traditional approaches like linear television licensing becoming obsolete? Not necessarily, but the landscape is evolving dramatically.

The shift means selling rights based on actual consumption patterns—whether content is viewed on a big screen TV or smartphone. Brands can now leverage technology for more immersive experiences, while AI presents new revenue opportunities that forward-thinking companies are already capitalizing on.

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