Join two of the leading educators in manual therapy, bodywork, and massage therapy, as they delve into the most intriguing issues, questions, research, and client conditions that hands-on practitioners face. Stimulate your thinking with imaginative conversations, tips, and interviews related to the somatic arts and sciences. For professional practitioners in bodywork, massage therapy, structural integration, chiropractic, myofascial and myotherapy, orthopedics, sports massage, physical therapy, osteopathy; as well as yoga, strength and conditioning, and allied professions. This podcast is not medical or treatment advice.
All content for The Thinking Practitioner is the property of Til Luchau & Whitney Lowe and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join two of the leading educators in manual therapy, bodywork, and massage therapy, as they delve into the most intriguing issues, questions, research, and client conditions that hands-on practitioners face. Stimulate your thinking with imaginative conversations, tips, and interviews related to the somatic arts and sciences. For professional practitioners in bodywork, massage therapy, structural integration, chiropractic, myofascial and myotherapy, orthopedics, sports massage, physical therapy, osteopathy; as well as yoga, strength and conditioning, and allied professions. This podcast is not medical or treatment advice.
158: Is Your Work Valuable? (with Til Luchau & Whitney Lowe)
The Thinking Practitioner
48 minutes
1 month ago
158: Is Your Work Valuable? (with Til Luchau & Whitney Lowe)
🎙 Is Your Work Valuable? The Psychology of Perceived Value in Hands-On Practice
What makes clients value your work — and come back for more? Til Luchau and Whitney Lowe explore the results of a survey of over 2,000 practitioners to uncover the surprising psychology behind perceived value.
Spoiler: it's not just about results or price. Value is created in a reciprocal feedback loop between practitioner and client — shaped by confidence, preparation, communication, boundaries, and dozens of subtle signals clients pick up (consciously or not).
In this episode, they discuss:- The "chicken-and-egg" relationship between value perception and client outcomes- The famous "expensive pain pill" study and what it reveals about perceived value- How discount addiction undermines both value and client loyalty- The 9 ways to communicate value — from linens and punctuality to CE certificates and testimonials- Why going over time can actually diminish perceived value- How asking clients to invest effort (goals, homework, participation) raises their commitment- The importance of receiving the work you give — and what the survey showed- The surprising correlation between in-person CE hours and practice satisfaction - The confidence paradox: does success breed confidence, or does confidence breed success?- Practical tips: where to start if you want to shift value perception tomorrow
Whether you're building a practice, thinking about pricing, or wondering why some clients don't seem to "get it," this conversation offers a roadmap for communicating value from the inside out.
✨ Resources👉 Read the full article: Is Your Work Valuable? https://a-t.tv/articles/luchau_valuable_mbw_20180427.pdf  👉 Video version: https://www.youtube.com/@AdvancedTrainings/podcasts
Sponsor Offers:- Books of Discovery – Save 15% with code thinking at https://booksofdiscovery.com/- ABMP – Save $24 on new membership at https://abmp.com/thinking- Advanced-Trainings – Try one month free of the A-T Subscription at https://a-t.tv/subscriptions/ with code thinking- Academy of Clinical Massage – Grab Whitney's free Assessment Cheat Sheet at https://academyofclinicalmassage.com/cheatsheet
✨ Connect with us:Til Luchau – https://advanced-trainings.com | Facebook | InstagramWhitney Lowe – https://academyofclinicalmassage.com | Facebook | Twitter
📧 Email us: info@thethinkingpractitioner.com
The Thinking Practitioner Podcast is intended for professional practitioners of manual and movement therapies — bodywork, massage therapy, structural integration, physical therapy, osteopathy, and similar professions. It is not medical or treatment advice.
The Thinking Practitioner
Join two of the leading educators in manual therapy, bodywork, and massage therapy, as they delve into the most intriguing issues, questions, research, and client conditions that hands-on practitioners face. Stimulate your thinking with imaginative conversations, tips, and interviews related to the somatic arts and sciences. For professional practitioners in bodywork, massage therapy, structural integration, chiropractic, myofascial and myotherapy, orthopedics, sports massage, physical therapy, osteopathy; as well as yoga, strength and conditioning, and allied professions. This podcast is not medical or treatment advice.
