In this episode, I do something I’ve never done on a podcast episode: talked directly about branding and marketing! Thanks to an introduction from our mutual friend, Kelly Campbell, I was able to have a 3D conversation with brand communication expert, Ben Guttmann. We discuss his new book, our mutual advocacy for simplicity in branding, and how marketing has eroded the power of language and the need to return to clear, authentic communication.
Ben’s links: