For a lot of business owners, marketing feels like a necessary evil—something you know you need but would rather not spend your time on. That’s why delegation isn’t just practical; it’s freedom. Handing off the parts you don’t love (and probably shouldn’t be doing anyway) gives you the space to focus on what actually matters—your vision, your craft, your people.
In this episode of The Third Way Podcast, I sit down with the brilliant and badass Javiera Corea, the founder of Motion Rocket. Javiera shares her story of walking away from corporate law in Nicaragua to follow something that made her feel much more alive—helping businesses tell their story through marketing. Javiera believes that marketing doesn’t have to be a grind or a numbers game. To her, it’s an ecosystem—one that only works when it’s built on clarity, connection, and something real.
We talk about why so many small business owners struggle with marketing—not because they aren’t trying, but because they’re approaching it like a checklist instead of a creative process. Javiera breaks down the idea of a Virtual Marketing Team (VMT) and why it works when it’s built on shared values, not just tasks.
This conversation is about more than marketing. It’s about alignment, intuition, and learning to trust the process.
Links