From sleeping in bunk beds to building Australia's most luxurious real estate empire, Marty Fox reveals the brutal truths behind scaling to 50 offices across 5 countries. In this raw conversation, the White Fox founder and Block judge shares the mindset shifts, relationship dynamics, and strategic decisions that transformed him from a struggling agent to industry titan. 00:00 - Introduction to Marty Fox 01:20 - The calm persona myth: why top agents aren't egotistical 03:05 - Identity crisis: transitioning from $3M agent to CEO 06:01 - Charlotte's ultimatum: "Stop being a little bitch" 08:00 - Why scale demands sacrifice: walking away from guaranteed income 10:19 - Blue chip vs market share: the Louis Vuitton strategy 12:05 - White Fox Classic: the two-tier brand system 14:02 - Building 15 offices in 18 months organically 19:10 - The "act local, think global" philosophy 21:20 - Vision: 50 offices by 2030 across 5 countries 22:40 - International expansion and multiple passports 24:48 - Childhood trauma: sharing a bedroom until 18 27:34 - The deal mechanic: learning from Graham Wilson 30:02 - Why only select agents operate at the top tier 31:43 - The partnership: the breakfast that changed everything 34:11 - The penguin dinner story with Phil Brand 36:23 - Why competitors don't exist when you're confident 38:04 - The evolution from competitive to self-focused 42:34 - Parenting wealth: avoiding silver spoon syndrome 44:27 - School bullying and the ultimate karma revenge 47:38 - Breaking point survival: never spending a day in bed 59:00 - The Block opportunity: from Gucci slides to TV judge Want to learn my exact strategy for building a successful property portfolio? Check out School of Property for a step-by-step investing blueprint that's helped thousands of Aussies start and scale their investments: https://schoolofproperty.com.au Follow me for more investing & business insights: Instagram: https://www.instagram.com/samgordonproperty Business: https://www.instagram.com/australianpropertyscout Podcast: https://www.instagram.com/thetoponepercentpodcast Follow Marty Fox: Instagram: https://www.instagram.com/martyfox01 #MartyFox #WhiteFox #RealEstate #PropertyFlipping #TheBlock #TopOnePercent #Entrepreneurship #BusinessStrategy #PropertyInvesting The content provided on this podcast is for informational purposes only and should not be considered as financial, business, or legal advice. The hosts and guests of the podcast are sharing their personal opinions and experiences, which may not be applicable to your unique situation. We strongly recommend that you seek the advice of a qualified financial advisor, business consultant, or legal professional before making any financial or business decisions. Reliance on any information provided in this podcast is solely at your own risk. We make no representations or warranties as to the accuracy, reliability, or completeness of the information provided. All information is provided "as is" without any guarantees of completeness, accuracy, timeliness, or results obtained from the use of this information. Any references to specific financial products, companies, or services are for illustrative purposes only and do not constitute an endorsement or recommendation by the podcast or its hosts. By listening to this podcast, you agree that the podcast and its affiliates are not responsible for any errors or omissions, or for any actions taken based on the information provided in this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices