The Top of Search Show - Amazon, Walmart, Ecommerce, and More
Abe Chomali and Robyn Johnson
18 episodes
7 months ago
🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...
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🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...
EP 3: Understanding and Testing Audience and Images with John Aspinall of PickFu
The Top of Search Show - Amazon, Walmart, Ecommerce, and More
50 minutes
11 months ago
EP 3: Understanding and Testing Audience and Images with John Aspinall of PickFu
In this episode, John Aspinall shares his extensive experience in e-commerce, specifically focusing on Amazon optimization strategies. He delves into hero image optimization, color psychology, and the power of A/B testingthrough tools like PickFu. John emphasizes the importance of understanding your ideal client profile (ICP) and how brands often make costly assumptions about their customers without proper testing. Key insights include: The psychology behind product images and how...
The Top of Search Show - Amazon, Walmart, Ecommerce, and More
🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optim...
