#22 - AI Search Revolution: How Hotels Can Beat OTAs & Win Direct

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/84/b1/96/84b19619-bf5a-80e2-8336-9d202f0d5d21/mza_12119690122284951881.jpg/600x600bb.jpg

The Tourism AI Podcast

Tourism AI Network

64 episodes

1 week ago

The Tourism AI Podcast delves into the tangible impact of artificial intelligence on the tourism industry! In each episode, we bring you firsthand accounts and real-world examples of how AI is transforming and optimizing the way we explore the world.Our focus is laser-sharp – we're not just discussing theoretical possibilities; we're all about the practical uses of AI and how it can genuinely enhance efficiency and effectiveness within the tourism sector. Whether you're a tourism professional looking to integrate AI into your operations or a curious traveler intrigued by the tech shaping your next adventure, our goal is to demystify AI and make it relatable through authentic narratives. Tune in to our podcast for a journey through the intersection of artificial intelligence and the world of travel, where practicality meets possibility.

Technology

RSS

All content for The Tourism AI Podcast is the property of Tourism AI Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42799095/95595240ff569ba7.jpg

#22 - AI Search Revolution: How Hotels Can Beat OTAs & Win Direct

The Tourism AI Podcast

43 minutes 29 seconds

2 months ago

#22 - AI Search Revolution: How Hotels Can Beat OTAs & Win Direct

Hotel marketing expert Christine Malfair reveals how AI search is completely disrupting the hospitality industry and what independent hotels must do now to reduce OTA dependency. Learn the strategies that can help you reclaim that $700K+ in annual commission costs.

Christine breaks down the essential steps for AI search optimization, from structuring website content for large language models to leveraging Reddit, Wikipedia, and YouTube for maximum visibility. Discover why alignment between marketing and operations teams is critical, how to audit your tech stack for AI readiness, and why booking engines without open APIs could cost you direct reservations.

This episode covers the future of hotel distribution, the hidden costs of OTA relationships, and actionable strategies for building direct booking momentum in the age of AI-powered search.