In this episode of the Tourism Chat Show, host Michelle Caldwell interviews Natasha Hoffman, the digital marketing advisor for Zealandia in Wellington. Natasha shares her career journey, key social media strategies, and the viral success of Zealandia's creative content. Listeners will gain valuable tips on developing an authentic brand voice, staying on top of social media trends, and balancing organic and paid reach.    00:00 Welcome to the Tourism Chat Show 02:07 Upcoming Episode Announcement 03:50 Natasha Hoffman's Career Journey 07:20 Viral Social Media Success 10:16 Social Media Trends and Strategies 12:44 Tools and Tips for Social Media Management 26:14 LinkedIn and Personal Branding 30:47 Aspiring Digital Marketers 31:52 Conclusion and Farewell   Today's Guest: Natasha Hoffman - https://www.linkedin.com/in/hoffmannatasha/ Zealandia - https://www.facebook.com/Zealandia _______________ Powered by https://www.destinatenz.com  If you, or someone you work with has a great tourism story to share, and would like to come onto the show, please get in touch! This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰 Resources and Links to connect with us: Love the show? You can support us by buying a coffee ☕️ here — https://www.buymeacoffee.com/DestinateNZ Say hi to us on social: Instagram: https://www.instagram.com/thetourismchatshow Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/ Website: www.destinatenz.com If you'd like to advertise or feature on the show, please check out our media kit - https://www.destinatenz.com/podcast