The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
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The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
E121: Crafting Award-Winning Bourbon in a Control State with Doug McLaughlin and Mike Orozco of M&O Spirits
The True Craft Podcast
41 minutes 48 seconds
1 week ago
E121: Crafting Award-Winning Bourbon in a Control State with Doug McLaughlin and Mike Orozco of M&O Spirits
In this episode, we chat with Doug McLaughlin and Mike Orozco (the “M” and “O” behind M&O Spirits), a small but mighty distillery just outside Columbus, Ohio. What started as a bourbon experiment in a basement quickly turned into an award-winning craft distillery!
Doug and Mike share how years in the film industry led to distilling, how a curious neighbor sparked their decision to “go legal,” and why they’ve stayed fiercely independent.
Highlights include:
* How distribution hurdles keep small producers stuck…even when demand is there (and what to do about)
* Grassroots approaches to grow traffic without a marketing budget
* Weighing the choice between staying small and handcrafted vs. chasing volume and big equipment
In the episode, Doug sums up their operation as: “Everything is in-house, by hand.” And this episode truly highlights what it takes to be in craft in 2025. Don’t miss this one!
The True Craft Podcast
The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear co-hosts Chris Farmand and Katy Noel speak with a guest craft owner as they discuss the challenges, opportunities, and decisions facing craft practitioners every day across the country.
