Chris Lynch is the Co-founder and CEO of Everyday California, a La Jolla, California-based ocean adventure and lifestyle brand offering ocean adventures along with eco-friendly gear and apparel. Under Chris’ leadership, Everyday California has grown from a small kayak shop into a multilocation business employing up to 100 people in peak season. The brand’s apparel is sold in nearly 200 stores, including all major California airports, and featured as the top-rated experience on Airbnb in San Diego. Chris, who holds a degree in international economics from San Diego State University, founded the company during the Great Recession after a stint studying acting in Hollywood. 

Starting a business on the beach might sound like a dream, but what happens when you actually make it work? Imagine turning a pickup truck, a few old wetsuits, and a grandmother’s iPad into a thriving adventure brand that captures the spirit of California. How do you build something that feels authentic, sustainable, and resilient?

For Chris Lynch, the answer came from seeing opportunity where others saw risk. He believes the secret to growth lies in blending passion with practicality. During the Great Recession, Chris took a failing kayak permit and transformed it into a full-fledged ocean adventure and lifestyle brand rooted in community, sustainability, and experience. From refining the fit of board shorts for over a year to scaling from one location to multiple along the coast, he emphasizes doing things the right way — even if it takes longer. His approach proves that staying committed to quality, adaptability, and financial discipline can turn a simple idea into a lasting California icon.

In this episode of Truth About Social Ads, host Jason Smith is joined by Chris Lynch, Co-founder and CEO of Everyday California, to discuss how he built and scaled an experiential adventure and lifestyle brand from the ground up. They explore the early days of launching with just a kayak permit, how Everyday California balances seasonality with e-commerce growth, and why quality and storytelling drive the success of their apparel line.