In this episode of The Truth About Social Ads, host Jason Smith sits down with Michael Nanula from Three Chord Bourbon for an insightful conversation about branding, scaling, and navigating the challenges of the spirits industry. Unlike other podcasts, Jason brings on a current client to explore their journey, providing listeners with a unique behind-the-scenes look at how Three Chord Bourbon has grown into a distinctive brand with a passionate following.
Michael shares the story behind Three Chord Bourbon, a brand born from Neil Giraldo’s vision to merge the worlds of music and whiskey. Listeners will hear about the company’s grassroots approach to marketing, the power of authenticity in a crowded market, and how partnerships and creative branding have helped Three Chord Bourbon stand out. From overcoming the challenges of launching a whiskey brand during COVID-19 to leveraging Facebook and Instagram ads for targeted growth, this episode dives into the practical and personal sides of building a successful business.
Key Takeaways:
• The importance of aligning branding with a deeper mission.
• How targeted Facebook ads can amplify a brand’s reach and engagement.
• Why authenticity and transparency matter more than celebrity endorsements in niche markets.
• The benefits of full-funnel advertising to convert curious consumers into loyal customers.
• Insights into the creative process behind Three Chord’s standout packaging and collaborations.
If you’re looking to elevate your brand’s marketing game or just love hearing the intersection of music and entrepreneurship, this episode is for you.
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“Authenticity and genuine quality are what matter most in the whiskey industry, not celebrity endorsements.” - Michael Nanula
Learn more about Michael Nanula through the following links:
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