The 'From Good to Great' podcast series, from Human Capital Group, gives an insight into what the most effective leaders in the UK housebuilder and developer market do to thrive in this dynamic and challenging industry.
We discuss the tactics, habits and routines of highly successful people from discipline leaders to CEOs, and SME to PLC owners.
If you lead or aspire to lead a team or business, our content and support will help you find new ways of thinking and operating, overcome your challenges and inspire you to reach your full potential.
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The 'From Good to Great' podcast series, from Human Capital Group, gives an insight into what the most effective leaders in the UK housebuilder and developer market do to thrive in this dynamic and challenging industry.
We discuss the tactics, habits and routines of highly successful people from discipline leaders to CEOs, and SME to PLC owners.
If you lead or aspire to lead a team or business, our content and support will help you find new ways of thinking and operating, overcome your challenges and inspire you to reach your full potential.
Gerry O'Brion: Using differentiation and influence to stand out from the housebuilding crowd.
The UK Housebuilder 'From Good to Great' Series
50 minutes 24 seconds
5 years ago
Gerry O'Brion: Using differentiation and influence to stand out from the housebuilding crowd.
US Marketing guru, author and keynote speaker Gerry O'Brion is a regular keynote speaker at the US National Association of Home Builders amongst many others. His presentations and guidance have driven major growth in businesses from SMEs to billion dollar brands such as Proctor & Gamble, Tide and Coors Light.
In this podcast, recorded as part of a webinar series for Human Capital Group’s Housebuilder Business Resilience Hub, O’Brion highlights how differentiation, influence and added value are key to making your business stand out, but can be equally as tricky to understand, outline and implement.
Here, Gerry introduces a new way of approaching sales by understanding buying psychology and how you can use it to attract and influence your customers.
To access the accompanying slideshow visit www.whatbigbrandsknow.com/hcg
The UK Housebuilder 'From Good to Great' Series
The 'From Good to Great' podcast series, from Human Capital Group, gives an insight into what the most effective leaders in the UK housebuilder and developer market do to thrive in this dynamic and challenging industry.
We discuss the tactics, habits and routines of highly successful people from discipline leaders to CEOs, and SME to PLC owners.
If you lead or aspire to lead a team or business, our content and support will help you find new ways of thinking and operating, overcome your challenges and inspire you to reach your full potential.
