In this episode of the Ultimate Dental Podcast, Dr. David Moffet speaks with Sean Hamel, founder and CEO of The Art of Dental Marketing. They discuss innovative marketing strategies that focus on patient experience rather than generic campaigns. Sean emphasises the importance of building trust and relationships with patients, understanding their fears, and creating a uniquepractice identity.The conversation also highlights the cycle of mediocrity in dental marketing, the need for quality patient acquisition, and the significance of maximising patient experiences to foster long-term relationships and referrals. Sean shares practical tips for dentists to enhance their marketing efforts and improve patient conversion rates, ultimately leading to practice growth and success.What you will learn:[01:20] Introduction to Dental Marketing Dynamics[02:31] The Art of Dental Marketing[05:07] Building Trust Through Patient Experience[10:50] The Cycle of Mediocrity in Dental Marketing[14:15] The Importance of Quality Patient Conversion[19:17] Maximizing Patient Engagement and Experience[26:08] Strategic Marketing for Long-Term Success[31:21] Building Relationships in Dentistry[34:06] The Importance of Patient Experience[37:29] Addressing Patient Fears[41:15] Value Over Discounts[43:36] Creating Unique Patient Experiences[47:57] The Role of Trust in DentistryTakeaways Marketing should focus on patient experience, not just visibility. Building trust and relationships with patients is crucial. Generic marketing leads to a cycle of mediocrity. Quality patients are more valuable than quantity. Maximising patient experience can improve conversionm rates. Understanding patient fears can enhance marketing strategies. Dentists should value their services and charge accordingly. Word of mouth marketing is earned through great experiences. Personal connections with patients lead to loyalty. Effective marketing requires a strategic approach tailored to each practice.Sound Bites "We get you chosen, not just seen." "People will figure out a way to pay for it." "You have to earn word of mouth marketing."