The Uncertainty E.D.G.E. Podcast explores what judgment looks like in practice when certainty is impossible.
I am a judgment guide. I help people act when the stakes are real, tradeoffs are unavoidable, and certainty isn’t coming. My value is not tactical insights, prediction, or optimization. It is guiding people to build their capacity for judgment under uncertainty.
Each episode examines a real decision moment—where real outcomes, real people, and real tradeoffs were at stake. Rather than focusing on outcomes or hindsight explanations, the conversations stay close to the decision itself: what could not be known at the time, what pressures were present, and how judgment was exercised without guarantees.
This is not a podcast about best practices, leadership slogans, or forecasting the future. It is about how people responsible for consequential decisions actually decide when responsibility can’t be delegated and waiting for clarity is itself a risk.
The podcast is for people accountable for decisions that matter—often without full control or authority—who must act with clarity and judgment when certainty is impossible.
Listeners might be interested in The Uncertainty E.D.G.E. newsletter as well. Check out at www.theuncertaintyedge.com. Hosted by Sam Sivarajan.
The Uncertainty E.D.G.E. Podcast explores what judgment looks like in practice when certainty is impossible.
I am a judgment guide. I help people act when the stakes are real, tradeoffs are unavoidable, and certainty isn’t coming. My value is not tactical insights, prediction, or optimization. It is guiding people to build their capacity for judgment under uncertainty.
Each episode examines a real decision moment—where real outcomes, real people, and real tradeoffs were at stake. Rather than focusing on outcomes or hindsight explanations, the conversations stay close to the decision itself: what could not be known at the time, what pressures were present, and how judgment was exercised without guarantees.
This is not a podcast about best practices, leadership slogans, or forecasting the future. It is about how people responsible for consequential decisions actually decide when responsibility can’t be delegated and waiting for clarity is itself a risk.
The podcast is for people accountable for decisions that matter—often without full control or authority—who must act with clarity and judgment when certainty is impossible.
Listeners might be interested in The Uncertainty E.D.G.E. newsletter as well. Check out at www.theuncertaintyedge.com. Hosted by Sam Sivarajan.
Episode Overview
In this episode of The Future-Ready Advisor, host Sam Sivarajan sits down with David Allison, founder of Value Graphics Research Company and author of The Death of Demographics. David challenges traditional assumptions about consumer behavior and reveals why demographics are only 10% accurate in predicting client behavior.
This conversation explores the shift from demographic analysis to values-driven insights, uncovering how understanding client values can transform advisor-client relationships. David shares groundbreaking research, including his surprising Fox News vs CNN study, and provides practical tools for financial advisors to build deeper trust and create "fast friends at scale" with their clients.
Key Quote
"Demographics are only 10% accurate. People only do things that align with their values." — David Allison
Key Takeaways
Sound Bites
Topics Discussed
01:05 - The Shift from Demographics to Values: David's Origin Story 04:02 - Understanding Human Behavior and Decision Making
09:31 - The Value Graphics Database: 56 Core Values Explained 18:03 - The Fox News and CNN Study: Finding Common Ground 25:44 - The Challenge of Identifying True Values Through Secondary Questioning 34:09 - Building Fast Friends at Scale Through Shared Values 40:31 - Integrating Value Graphics with Traditional CRM Data
Resources Mentioned
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