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Season 3, Episode 233
How this B2B CEO Uses His Podcast to Grow a Movement (feat. Josh Lewis from the Cincinnati Podcast Studio)
This crossover episode from Grow Your Podcast flips the script: Josh Lewis (Cincinnati Podcast Studio) interviews Unconventional Leadership host Mike Sipple Jr. about how a scrappy audio show became a global leadership movement. Why did it start? What’s changed? And what has he learned about leading with uncomfortable authenticity on the mic and in real life?
What You’ll Learn
• Origin Story: The coffee-conversation advice from mentor Dr. Janet Reid that set the tone for unscripted, human leadership dialogue.
• Audio → Video Leap: Why seeing faces matters for emotional connection, and how LinkedIn + YouTube video expanded global reach.
• Brand Reboot: Moving from Talent Magnet Institute to Unconventional Leadership—and why making the listener the hero changed everything.
• Guest Curation That Resonates: Interview people your audience already knows, likes, and trusts; draw out the stories they’ve never told.
• Consistency & Seasons: How to keep publishing through busy quarters, strategic pauses, and limited resources without losing the audience.
• Authenticity as Filter: Being real may repel some—but it powerfully attracts the right leaders, clients, and culture-builders.
🔗 Links and Resources:
- Connect with Josh Lewis: http://linkedin.com/in/devisinggood
- Check out the Cincinnati Podcast Studio: https://cincinnatipodcaststudio.com
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Subscribe & Listen to more content here:
➡️ Web: https://www.talentmagnet.com/podcast
➡️ YouTube: https://youtube.com/playlist?list=PLGtiiP79wCZ2ALPztpr-7XWMl7uQUFRvB
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/unconventional-leadership-podcast/id1378659047
➡️ Spotify: https://open.spotify.com/show/4O6tNE9H2cuWba5Ovnum8C
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Connect with the Mike Sipple, Jr!
LinkTree: ➡ https://www.linktr.ee/mikesipplejr
LinkedIn: ➡ https://www.linkedin.com/in/mikesipplejr
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Connect with the Talent Magnet Institute!
YouTube: ➡ https://www.youtube.com/@talentmagnetinstitute
LinkedIn: ➡ https://www.linkedin.com/company/talentmagnetinstitute
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Connect with the Centennial on LinkedIn:
➡ https://www.linkedin.com/company/centennial-inc
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Produced by the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tmi
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/
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