What does it really take to build something people remember?In this episode, Alex sits down with Rasmus Sojmark, founder and CEO of SBC Events and Sport Global, to explore the mindset, lessons, and resilience behind one of iGaming’s biggest shows.From his military roots and telemarketing days to founding iGaming events that attract tens of thousands, Rasmus shares how he stays calm in chaos and leads with vision, even when facing his biggest challenge with what would become SBC Lisbon.He also dives into building one-of-a-kind experiences for clients, from the Legends Charity Game with football icons like Figo and Kaká, raising over €700K, to live shows with DJs like Afrojack and Darude.You’ll leave this episode with: • Practical insights on performing under pressure and turning uncertainty into strength • Leadership that embraces failure while building trust with clients• Actionable tips to deliver unique, unforgettable events and experiences

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