As the official podcast partner for Glee once again, The Underground Podcast kicks off our 2025 coverage with Steven May of JDM Country Products. Steven brings a unique perspective on how both exhibitors and buyers can get the most value from the UK’s leading garden trade show.
In this episode, Steven unpacks the power of smart sales techniques in garden retail — including his now-famous “Would you like fries with that?” analogy — and explains how upselling done right can transform profitability. He also shares practical advice for exhibitors on how to design a stand that stands out, and guidance for buyers on spotting the next big products on the show floor.
Whether you’re preparing to showcase your brand at Glee or planning your buying strategy, this episode offers invaluable insights to help you succeed at the biggest event in the garden sector calendar.