In this episode of The Underlay, host Matt sits down with Will Breheny, the energetic new owner of Floor World Hoppers Crossing, for a raw and relatable chat about what it’s really like to jump head-first into the flooring industry. With just seven weeks under his belt, Will shares his story of leaving behind 15+ years in construction to follow a gut feeling—and a great opportunity.

What follows is a refreshingly honest conversation about the steep learning curve, the power of community, and the fast-paced, sometimes chaotic world of flooring retail. From carpet prong misadventures to quoting mishaps and borrowing forklifts, Will’s had a crash course in adapting on the fly—and he wouldn’t have it any other way.

Key moments include:

• Will’s path from commercial construction to retail flooring ownership
• Why having the right staff (shoutout to Rachel!) is make-or-break
• Learning the ropes fast—thanks to reps, podcasts, and a lot of questions
• Thoughts on product knowledge, customer trust, and working at pace
• A few laughs (and lessons) from the world of Crocs, carpet, and camping

Whether you're new to the flooring game or a seasoned veteran, this episode is packed with insight, laughs, and that unmistakable “fresh to the floor” energy. Will’s story is proof that with the right attitude and support, you can build something great—even if you leave your boots at home.

#FloorWorldHoppers #NewToFlooring #CarpenterToRetailer #FlooringJourney #FromToolsToTrade #CleverChoiceCommunity

#RetailRealTalk #TheUnderlayPodcast #SmallBizStories #FloorHuntersUnite