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The Undiscovered Metric
Adverity
35 episodes
1 week ago

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.




https://hubs.la/Q01G3fW50


Hosted on Acast. See acast.com/privacy for more information.

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All content for The Undiscovered Metric is the property of Adverity and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.




https://hubs.la/Q01G3fW50


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Technology,
Business,
News,
Tech News
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The Undiscovered Metric - S3 E10 - Building Trust in Marketing Data, M+C Saatchi
The Undiscovered Metric
22 minutes 18 seconds
1 week ago
The Undiscovered Metric - S3 E10 - Building Trust in Marketing Data, M+C Saatchi
Amar Vyas, Chief Data and Technology Officer at Fluency, M+C Saatchi's award-winning data and technology consultancy, discusses what it takes to build data systems that marketers can actually trust, and how to stop treating data quality as a one-time fix.

Hosted on Acast. See acast.com/privacy for more information.

The Undiscovered Metric

The Undiscovered Metric is a new content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.




https://hubs.la/Q01G3fW50


Hosted on Acast. See acast.com/privacy for more information.