In this episode of UnEDited, Ed sits down with Gretta Fitzpatrick, Head of SMB for Europe at Wellhub (formerly Gympass), for a straight-talking conversation on what it really takes to build a high-impact marketing function inside a fast-growing wellness business.  They get into the nuts and bolts of aligning with sales, navigating complex stakeholder dynamics, and turning marketing into a true revenue driver rather than just a service function. Gretta shares how her background in performance media and agency life shaped her in-house leadership style, why taking on big risks early can fuel career growth, and what she’s learned about leading lean, effective teams that deliver results.  If you’re a marketing leader looking to do more with less, collaborate better with commercial teams, or just want an honest take on marketing that actually works, this one’s for you.