In this episode of UnEDited, Ed sits down with Haley McPherson, Group Marketing Director at Enra Specialist Finance, to break down the challenges of marketing in a world where relationships drive success.  They dive into how to balance brand-building with hardcore sales, the art of working with intermediaries (and getting them to actually sell your product), and why marketing in specialist finance is anything but boring. Haley also shares her insights on building a powerhouse marketing team and how to make an impact in a risk-averse industry.  If your business relies on partnerships, sales teams, or reputation-led marketing, this one’s for you!