The Four Things Every Great Seller Does with Ryan Heinig, 2X

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The Unexpected Lever

Vivun

53 episodes

4 weeks ago

The secret sauce to your sales success? It’s what happens before the sale. It’s the planning, the strategy, the leadership. And it’s more than demo automation. It’s the thoughtful work that connects people, processes, and performance. If you want strong revenue, high retention, and shorter sales cycles, the pre-work—centered around the human—still makes the dream work. But you already know that. The Unexpected Lever is your partner in growing revenue by doing what great sales leaders do best. Combining vision with execution. Brought to you by Vivun, this show highlights the people and peers behind the brands who understand what it takes to build and lead high-performing sales teams. You’re not just preparing for the sale—you’re unlocking potential. Join us as we share stories of sales leaders who make a difference, their challenges, their wins, and the human connections that drive results, one solution at a time.

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Marketing

Business

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The Four Things Every Great Seller Does with Ryan Heinig, 2X

The Unexpected Lever

7 minutes

1 month ago

The Four Things Every Great Seller Does with Ryan Heinig, 2X

Great selling starts with simplicity.

In this episode of V5, Jarod Greene sits down with Ryan Heinig, CRO at 2X, to talk about the fundamentals that separate top sellers from everyone else. Ryan discusses the four things every great seller does, and why mastering the basics is what drives consistent wins.

Ryan also explains the real role of sales enablement, the power of coaching within teams, and how community-driven relationships keep buyers engaged long before they enter a sales cycle.

In this episode, you’ll learn:

What the best sellers focus on every day – The four fundamentals that drive results
How leaders can enable better performance – Coaching, not content, creates impact
Why community matters more than cold outreach – Relationships build lasting pipeline

Things to listen for:

(00:00) Introduction

(00:32) The four fundamentals that drive enterprise sales

(01:55) How AI helps sellers stay relevant, not robotic

(02:59) Why enablement starts with first-line leaders

(04:25) How community replaces cold outbound