The Unfolding Thought Podcast asks a provocative question: Why do we—and the groups we form—think and act the way we do? Although we may feel we understand ourselves and others, much of what drives our thoughts, choices, and behaviors remains hidden or overlooked. Through candid discussions and multi-disciplinary explorations, we reveal those unseen forces—biases, contexts, and patterns—and show how they influence individual and collective dynamics.
If you’re a leader or an intellectually curious mind looking for deep, high-value conversations, join us. We’ll challenge common assumptions, illuminate new perspectives, and spark meaningful change—helping you navigate relationships with greater clarity, innovate with confidence, and connect more authentically with those around you.
All content for The Unfolding Thought Podcast is the property of Eric Pratum and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Unfolding Thought Podcast asks a provocative question: Why do we—and the groups we form—think and act the way we do? Although we may feel we understand ourselves and others, much of what drives our thoughts, choices, and behaviors remains hidden or overlooked. Through candid discussions and multi-disciplinary explorations, we reveal those unseen forces—biases, contexts, and patterns—and show how they influence individual and collective dynamics.
If you’re a leader or an intellectually curious mind looking for deep, high-value conversations, join us. We’ll challenge common assumptions, illuminate new perspectives, and spark meaningful change—helping you navigate relationships with greater clarity, innovate with confidence, and connect more authentically with those around you.
In this episode, Eric talks with Jason Keath—founder of Social Fresh, longtime creative strategist, and author of The Case for More Bad Ideas. The conversation explores why creativity is misunderstood, why most organizations limit their own creative potential, and why truly inventive work comes from consistent practice rather than inspiration.
Jason explains how he approaches idea generation, why "bad ideas" matter, and what people get wrong about brainstorming. Eric and Jason also dig into discipline vs. inspiration, the value of keeping an organized idea archive, how constraints unlock better work, and how AI fits into the creative process.
They cover:
* The counterintuitive nature of creativity
* Why variety, environment, and "brushing up against life" matter
* How Jason uses lists, patterns, and saved ideas
* Why most corporate brainstorms underperform
* How to bring more creative permission into your team
* The difference between creative insight and creative execution
* How AI can help and why it falls short without human direction
Whether you're a marketer, writer, strategist, or just someone trying to think more creatively, this conversation gives you a grounded, practical way to strengthen your creative practice.
Episode Links
* Jason Keath: https://jasonkeath.com [https://jasonkeath.com/]
* Social Fresh: https://socialfresh.com [https://socialfresh.com/]
* More Bad Ideas newsletter: https://www.morebadideas.com [https://www.morebadideas.com/]
* The Case for More Bad Ideas (Jason's book): https://amzn.to/3XFah82
* Jason's article "How To Be More Creative": https://jasonkeath.com/more-creative/
* Seinfeld on the Pop-Tart joke: https://www.youtube.com/watch?v=itWxXyCfW5s
For more episodes: https://unfoldingthought.com [https://unfoldingthought.com/]
Questions or guest ideas: eric@inboundandagile.com
The Unfolding Thought Podcast
The Unfolding Thought Podcast asks a provocative question: Why do we—and the groups we form—think and act the way we do? Although we may feel we understand ourselves and others, much of what drives our thoughts, choices, and behaviors remains hidden or overlooked. Through candid discussions and multi-disciplinary explorations, we reveal those unseen forces—biases, contexts, and patterns—and show how they influence individual and collective dynamics.
If you’re a leader or an intellectually curious mind looking for deep, high-value conversations, join us. We’ll challenge common assumptions, illuminate new perspectives, and spark meaningful change—helping you navigate relationships with greater clarity, innovate with confidence, and connect more authentically with those around you.
