Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
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Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
#67 - Jo Taylor - Dionilife (MASH GANG) - [Global Marketing Director]
The Unfounders
38 minutes
3 weeks ago
#67 - Jo Taylor - Dionilife (MASH GANG) - [Global Marketing Director]
Today's guest is the brilliant Jo Taylor - The Global Marketing Director at Dionilife
Dionilife are reimagining adult beverage with a fantastic growing portfolio of alcohol free brands including Pavari aperitivo, agave based spirit La Borosa and the incredible beer brand MASH GANG who are taking over the AF space, recently launching in Waitrose
Jo has a truly fantastic career working with the likes of L'Oreal, Danone, Innocent and BOL.
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00 Introduction to Jo Taylor and Dionilife
03:00 Cultural Shifts in Drinking Habits
06:00 Marketing Challenges and Opportunities
09:00 Jo’s Career Journey and Insights
12:00 Future of Dionilife and Product Innovation
15:00 The Role of Innovation in the Alcohol-Free Market
18:00 Consumer Insights and Product Development
21:00 Reflections on Career Highlights and Challenges
24:00 The Impact of Non-Alcoholic Beverages on the Market
27:00 Personal Experiences and Lessons Learned
30:00 The Importance of Product Quality and Consumer Connection
33:00 Jo’s Vision for the Alcohol-Free Industry
36:00 Closing Thoughts and Future Prospects
The Unfounders
Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
