Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
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Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
#68 - Izzy Maxwell - Della Vite [Head of Marketing]
The Unfounders
38 minutes
3 weeks ago
#68 - Izzy Maxwell - Della Vite [Head of Marketing]
Would you cheat on champagne?
Well that's what this weeks guest Izzy Maxwell (Head of Marketing) is asking consumers to do over at Della Vite - An award wining Italian prosecco brand created by Cara, Poppy and Chloe Delevingne.
Izzy shares insights into the brand's mission to premiumise the Prosecco category, her journey to the company, and the unique challenges of working with celebrity founders.
The conversation delves into the innovative marketing strategies employed, including the provocative 'Cheat on Champagne' campaign, and the importance of maintaining quality in a startup environment.
Izzy's passion for the brand and its products shines through as she discusses the future of Della Vite and their commitment to sustainability and inclusivity.
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00 The Della Vite Brand Story
08:14 Izzy's Journey to Della Vite
15:19 Marketing Strategies and Celebrity Involvement
17:58 Influencer Partnerships and Brand Activation
22:56 Cheat on Champagne: A Bold Marketing Strategy
33:25 Overcoming Production Challenges in a Startup
36:43 The Soundtrack of a Startup Journey
The Unfounders
Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
