Summary In this episode, Keith Breseé interviews David Bell, CEO of USA Mobile Drug Testing, who shares his extensive experience in SEO and digital marketing, particularly in the drug testing industry. David discusses the journey of rebuilding his website after being penalized by Google, the strategies that led to significant traffic growth, and the importance of engaging franchisees in content creation. He emphasizes the need for relevant and fresh content, the role of AI in SEO, and the significance of link building. The conversation concludes with insights on trust in business relationships and the importance of understanding customer motivations.   Takeaways SEO can lead to significant bottom-line growth. Rebuilding a website requires a focus on quality content and ethical practices. Engaging franchisees in content creation can amplify traffic. Fresh and relevant content is crucial for SEO success. Understanding customer motivations is key to effective marketing. Link building remains an important aspect of SEO strategy. AI can assist in content creation but should not replace human touch. A multi-site strategy can enhance local SEO efforts. Trustworthy partnerships are essential in business. SEO is about solving problems for customers.