Send us a text In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing re...
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Send us a text In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing re...
Ep 142 Stop Sleeping on Google: How Smart Brands Balance Demand Generation and Capture
The Unstoppable Marketer®
40 minutes
2 weeks ago
Ep 142 Stop Sleeping on Google: How Smart Brands Balance Demand Generation and Capture
Send us a text Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and deman...
The Unstoppable Marketer®
Send us a text In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing re...
