In this episode of The Upload, Rob sits down with Caesar Hernandez, founder of Icon Funnels, whose clients range from globally known creators to iconic real-world entrepreneurs — including the minds behind Nashville’s skyline.
Caesar shares the real playbook behind building a sustainable creator business in 2025 and beyond, including:
• Why traditional “coaching” is declining — and what replaces it
• How AI is reshaping creator teams, copywriting, and operations
• The surprising trend of offline business owners wanting to become creators
• Why creators and entrepreneurs each want what the other has — and how to build partnerships that benefit both
• The #1 skill creators must develop: making products for the audience, not for themselves
• How he helps high-level creators transition into owning IP, memberships, and digital ecosystems
• The mindset shift that changed everything for him — including shutting down a seven-figure gym and reinventing his path
Caesar also breaks down the business model behind Icon Funnels, the rise of strategic partnerships with creators, and why quieting the noise is essential to building a long-term career.
Whether you’re a creator, a coach, or an operator looking to scale, this episode is packed with grounded insights, hard-earned wisdom, and actionable strategies you won’t hear anywhere else.
Follow Caesar: @therealcaesarhernandez
Learn more: IconFunnels.com
Join the masterminds: IconicMasterminds.com
👉 Don’t forget to subscribe so you never miss future episodes!
Subscribe to The Upload Newsletter
+ https://balasabas.substack.com
Thank you to our partners:
+ Opus Clip https://www.opus.pro/?via=rob
+ Streamyard https://streamyard.com/?fpr=golive
+ Uscreen https://www.uscreen.tv
+ Ecamm http://ecamm.balasabas.live
Connect with me on LinkedIn
+ https://www.linkedin.com/in/robbalasabas
Follow me on Instagram
+ https://www.instagram.com/rob.balasabas
Business + Partnership Inquiries: robert.balasabas@gmail.com