India's fastest growing chronic pain management device, the journey of Litemed and its founders

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The UpstreamLife

Vishal Krishna

113 episodes

1 week ago

In this episode we talk with Ajay Nair, General Manager - Platforms, Elastic, about enterprises building their business with AI. 00:00 - Introduction. 01:00 - Generative AI as a data problem. 05:18 - Driving value with AI. 09:00 - The problem of fragmentation. 11:07 - Regions and AI adoption. 14:10 - Thoughts on the developer community in India. Support the show Thanks for Listening! Follow Us on Facebook, Instagram, Twitter, LinkedIn or Find us on YouTube

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India's fastest growing chronic pain management device, the journey of Litemed and its founders

The UpstreamLife

28 minutes

4 months ago

India's fastest growing chronic pain management device, the journey of Litemed and its founders

In this episode Naganand Doraswamy of Ideaspring Capital talks to Litemed founders about pain management devices and their efficacy. 00:00 - Introduction to Litemed 00:33 - What does Litemed do? 02:58 - Building a device for pain management and the science of it. 08:14 - Litemed's go-to-market strategy. 12:39 - Innovative marketing of Litemed. 15:50 - Marketing spends and getting people to buy the product. 19:23 - Using Litemed. 21:00 - Key challenges of the startup. 26:13 - Figuring o...