Brightside is revolutionizing employee financial health by addressing financial stress with personalized coaching and innovative solutions. Focusing on enterprise companies and frontline workforces, their platform boosts well-being, reduces turnover, and aligns financial wellness with business goals—creating a healthier, more engaged workforce. In this episode, we look at financial health, employee well-being, financial stress, personalized assistance, financial wellness, productivity, and healthcare costs. These keywords are at the heart of how Brightside's platform supports companies and employees in improving their financial well-being and overall performance in the workplace. Key Takeaways: Brightside’s platform offers personalized financial coaching to reduce financial stress and improve employee well-being. The company addresses the financial needs of 70% of the population, focusing on financially unhealthy individuals. Brightside aligns financial wellness with business goals by reducing turnover and lowering healthcare costs. Financial literacy is a core component that helps employees make better financial decisions. Brightside works closely with enterprise companies and frontline workforces to deliver impactful solutions. The platform fosters a confidential and non-judgmental environment, promoting trust and employee engagement. Chapters 00:00 Introduction and Background 03:01 The Need for Financial Health Solutions 07:42 Addressing the Financially Sick 12:40 The Impact of Financial Stress on Health and Business 17:02 Promoting Financial Well-being and Behavior Change 19:51 The Problem of Financial Unhealthiness 21:27 Breaking Through Taboos and Building Trust 24:20 Making Financial Wellness Easier 26:34 Success Stories with Enterprise Companies 30:02 Life-Changing Impact on Individuals 31:48 Communicating and Intercepting at Choke Points 35:20 Aligning Employee Well-being with Company Goals 39:21 The Synergy Between Employee and Company Benefits Connect with Tom Span here: https://www.linkedin.com/in/tomspann/ Learn more about Brightside here: https://www.gobrightside.com/ William Tincup LinkedIn: https://www.linkedin.com/in/tincup/ Ryan Leary LinkedIn: https://www.linkedin.com/in/ryanleary/ Connect with WRKdefined on your favorite social network The Site | Substack | LinkedIn | Instagram | X | Facebook | TikTok Share your brand across the WRKdefined Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices