Are we still doing personas wrong? That’s the question I asked Andrew Schall, the author of The Persona and Journey Map Playbook, on the UX Growth Podcast. We talked about: • Why personas often fail to influence real design decisions • How to create ones that actually matter to stakeholders • Why context and ‘altitude’ determine whether your journey maps succeed or stall • The growing role of AI in building (and breaking) our research process This episode is a must-listen if you’ve ever wondered why your artifacts don’t seem to survive past a single sprint, or how to make your research work at scale. How to Support Andrew Connect with Andrew on LinkedIn Buy his book on Amazon — You can contact the host, Nick Mann via Email and LinkedIn. Check out my links, such as Patreon, the UX Growth Challenge Newsletter, and the UX Growth Book Series, to help improve your UX knowledge. Thank you for listening, and let's keep growing.