083 - (ORCA Series #13) - If Users Can’t Name It, They Can’t Value It

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The UX Level-Up

Sophia V. Prater

84 episodes

1 week ago

Join Sophia V. Prater on a dive into the weeds on UX systems, information architecture, human psychology, and simplifying complexity.

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Join Sophia V. Prater on a dive into the weeds on UX systems, information architecture, human psychology, and simplifying complexity.

Design

Arts

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083 - (ORCA Series #13) - If Users Can’t Name It, They Can’t Value It - With Allie Ofisher

The UX Level-Up

37 minutes 44 seconds

1 week ago

083 - (ORCA Series #13) - If Users Can’t Name It, They Can’t Value It - With Allie Ofisher

Allie Ofisher has worked as a UX consultant across AgTech and nonprofit product spaces, teaches the OOUX Representation Round in Foundations, and co-hosts the YouTube series “OOUX: We Did It Again.” In this episode of the podcast, Sophia and Allie talk about using OOUX since 2020 to navigate the trickiest projects, why designing against the four UX “fails” (especially masked objects) helps teams onboard and audit existing products quickly, and how reverse-engineering Representation first—with intentional choices in shapes, labels, and attributes—keeps designs clear and resilient.

LINKS:

Allie Ofisher https://www.allieofisher.com/• Connect with Allie Ofisher on LinkedIn https://www.linkedin.com/in/allieofisher• OOUX We did it Again https://www.youtube.com/@OOUXwediditagain

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