This is a podcast for professional vacation rental managers. Whether you manage 2 properties or 2000 properties you can gain insight on how to run a successful vacation rental business by listening to T and T give their Keys to being the best.
Tim Cafferty is an icon in the vacation rental business. A 3 time President of the Vacation Rental Management Association he is "The O.G." when it comes to vacation rentals. Tiffany Edwards is one of the most well respected vacation rental operators in the country. Together, T and T bring you hard hitting and productive content that will help you run your vacation rental firm more profitably. Give The Vacation Rental Key with T and T a try today!
This is a podcast for professional vacation rental managers. Whether you manage 2 properties or 2000 properties you can gain insight on how to run a successful vacation rental business by listening to T and T give their Keys to being the best.
Tim Cafferty is an icon in the vacation rental business. A 3 time President of the Vacation Rental Management Association he is "The O.G." when it comes to vacation rentals. Tiffany Edwards is one of the most well respected vacation rental operators in the country. Together, T and T bring you hard hitting and productive content that will help you run your vacation rental firm more profitably. Give The Vacation Rental Key with T and T a try today!
The vacation rental landscape is transforming before our eyes, with shifts that started during pandemic times now cementing themselves as permanent fixtures in our industry. Hosts Tim Cafferty and Tiffany Edwards dive deep into the most significant trends reshaping how successful property managers operate.
Remote work flexibility has fundamentally altered travel patterns. Though some workers have returned to offices, the ability to work from anywhere remains firmly established. Smart vacation rental managers are capitalizing on this by ensuring properties feature proper workspaces, reliable high-speed WiFi, and marketing that specifically targets these "bleisure" travelers. As Tim notes, even transforming underutilized spaces into dedicated office areas can become a powerful differentiating amenity.
Perhaps most striking is the dramatic shortening of booking windows. Both hosts report seeing timeframes cut in half compared to previous years, with Tim sharing a recent booking made just 24 hours before arrival. This requires a hands-on approach to pricing strategy, adjusting rates for remaining inventory without undervaluing properties. "This isn't a slash sale," Tiffany emphasizes - there must always be a threshold below which prices won't drop.
Today's guests also demand more flexible cancellation terms before committing to bookings. While historically some managers maintained strict policies, both hosts have seen positive results from more guest-friendly approaches. Booking platforms are even incentivizing flexibility through algorithm benefits. The numbers consistently show that despite occasional cancellations, the net result of more flexible policies proves positive.
Communication expectations have similarly evolved, with guests strongly preferring text messaging over phone calls. They want control to initiate contact when convenient while expecting prompt responses. Implementing effective texting systems with personalized automated responses has become essential, though interestingly, proactive welcome calls can still create positive impressions precisely because they're unexpected in today's text-dominated world.
The hosts also discuss how social media influences guest expectations, the strategic use of influencer partnerships, and important new FTC regulations requiring transparent pricing across the vacation rental industry.
These trends aren't temporary - they represent permanent shifts in guest behavior. Success now depends on adapting to meet these evolving expectations. Visit TheVacationRentalKeyWithTNT.com or find us on social media to join the conversation and share your experiences navigating these industry changes.