The Vertical SaaS GTM Playbook is a podcast by Orbital that helps founders, GTM leaders, and investors learn exactly how the best vertical SaaS companies win their markets. Each episode unpacks proven playbooks - from how to acquire the first 100 customers to how to scale outbound, build distribution channels, and expand into new verticals. The goal is to give operators the insights and tactics they can immediately apply to accelerate revenue growth in their own vertical.
The Vertical SaaS GTM Playbook is a podcast by Orbital that helps founders, GTM leaders, and investors learn exactly how the best vertical SaaS companies win their markets. Each episode unpacks proven playbooks - from how to acquire the first 100 customers to how to scale outbound, build distribution channels, and expand into new verticals. The goal is to give operators the insights and tactics they can immediately apply to accelerate revenue growth in their own vertical.
In this kickoff episode of The Vertical SaaS GTM Playbook, Riley Soward sits down with Ryan Heaphy to uncover the Top 5 go-to-market mistakes founders make when scaling vertical SaaS. They dive into why many early hires fail, how “free pilots” sabotage momentum, the nuances of SDR deployment, and how to approach enterprise deals without blowing your growth plan. Whether you're pre-product-market fit or scaling toward $10M+, this conversation is packed with lessons you can act on now.