As we continue our focus on emerging leaders in the funeral industry, this episode we welcome Emma Fruin on to the show, Director and Accountant at E.C. Alderwick & Son in Bristol. With over 23 years of hands on experience in the family business, Emma has played a key role in the growth, stability and long term success of Bristol funeral directors. Starting from the ground up, she's developed a deep understanding of every aspect, completing her diploma with the National Association of Funeral Directors in 2009 and qualifying as an accountant with the Association of Chartered Certified Accountants in 2014. As a member of the management, Emma, along with the team and directors, strive to maintain the core values and traditions that define the company's legacy. The View is hosted by Malcolm Flanders and brought to you by Golden Leaves.