Terry Tennens has been CEO of trade association SAIF since 2016 and is committed to ensuring the views of the independent funeral directors are heard throughout the UK. He has been at the forefront of supporting the sector through the numerous challenges of the last few years and remains a firm advocate of navigating change to ensure all members can be the best they can be in this competitive market.  In this episode, we're going to hear Terry's thoughts and views on how the sector is responding to the various challenges and what the big things are that he will be focusing on in the short and medium term.