The Vignette Effect is where creativity and business intersect. Hosted by brand strategist and visual storyteller Raquel Furman, this podcast dives into what transforms a brand from transactional to truly engaging, creating a world people want to step into.
Through candid conversations, behind-the-scenes insights, and expert strategies, you'll learn how to craft a brand identity that captivates, visuals that resonate, and a marketing approach that feels as good as it looks. Whether you’re a creative entrepreneur, small business owner, or marketing pro, The Vignette Effect helps you refine your brand and marketing strategy in a simple yet sophisticated way.
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The Vignette Effect is where creativity and business intersect. Hosted by brand strategist and visual storyteller Raquel Furman, this podcast dives into what transforms a brand from transactional to truly engaging, creating a world people want to step into.
Through candid conversations, behind-the-scenes insights, and expert strategies, you'll learn how to craft a brand identity that captivates, visuals that resonate, and a marketing approach that feels as good as it looks. Whether you’re a creative entrepreneur, small business owner, or marketing pro, The Vignette Effect helps you refine your brand and marketing strategy in a simple yet sophisticated way.
From "Just Do It" to "Think Different": The Real Story Behind Great Taglines
The Vignette Effect
20 minutes 44 seconds
3 months ago
From "Just Do It" to "Think Different": The Real Story Behind Great Taglines
Taglines like "Just Do It" and "Think Different" didn’t launch Nike or Apple; they came decades into their stories. In this episode of The Vignette Effect, Raquel unpacks the real role of a tagline in brand building. You’ll learn why forcing a clever line too early can backfire, how the most iconic taglines emerged naturally, and what to focus on instead if you’re still in the early stages of your brand.
The Vignette Effect
The Vignette Effect is where creativity and business intersect. Hosted by brand strategist and visual storyteller Raquel Furman, this podcast dives into what transforms a brand from transactional to truly engaging, creating a world people want to step into.
Through candid conversations, behind-the-scenes insights, and expert strategies, you'll learn how to craft a brand identity that captivates, visuals that resonate, and a marketing approach that feels as good as it looks. Whether you’re a creative entrepreneur, small business owner, or marketing pro, The Vignette Effect helps you refine your brand and marketing strategy in a simple yet sophisticated way.
