In this article we talk not only about developing a content strategy but more specifically how to craft one as it pertains to inbound marketing and the sales funnel. We explore each stage of the sales funnel which include Awareness and discovery, Research and Consideration, Criteria and Specification, and lastly, Decision and Vendor Selection. But this article is about more than just the sales funnel. We also cover the importance of creating content that feels as though it was written for one specific person and their unique set of challenges. 

Read the blog: https://www.vincidigital.com/how-to-craft-an-effective-content-strategy-for-inbound-marketing/