In part 4 of our 7-part series all about effectively pricing products and services for small businesses we talk about the concept of underpricing or focusing on quantity instead of quality. For most business owners, targeting customers that only value what is cheap and least expensive is a sure-fire recipe for disaster. What type of brand loyalty do you think people have to a store like Dollar Tree or Dollar General? What do most people shop there? Because its cheap! However, if another competitor entered the market, those customers would leave in a heartbeat to find a better deal somewhere else. By focusing on quality customers you can maintain a healthy crop of customers who buy from you based on value. You will foster longer relationships with these clients and dramatically improve stability and growth for you organization. 

Read the article: https://www.vincidigital.com/pricing-concept-4-avoiding-quantity-over-quality-no-matter-what/