Your voice technology news, stories and more. Discover how companies, organizations, and brands are using voice technology to create more engagement, build better brands, and understand more. Delivered by the voice CEO - Jose Cotto, CEO of True Reply.
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Your voice technology news, stories and more. Discover how companies, organizations, and brands are using voice technology to create more engagement, build better brands, and understand more. Delivered by the voice CEO - Jose Cotto, CEO of True Reply.
Are Voice Experiences part of your Content Strategy or your Brand Strategy?
The Voice CEO: Voice Technology Today
7 minutes 42 seconds
4 years ago
Are Voice Experiences part of your Content Strategy or your Brand Strategy?
Like the early years of the iPhone, we’re in the early years of voice-based, voice-first computing.
Marketers must embrace the fact that consumer engagement is moving towards a more voice-first (and audio-first) experience so they can be better positioned to leverage voice to grow consumer relationships, grow brands, and grow revenue.
What is challenging for marketers to agree on is where does the Voice Experience “exist?” Who “owns” the Voice Experience Strategy? Is voice an extension of our Content Strategy? Or is voice about branding? Is it an extension of our Branding Strategy?
Dive in to answer the question "Are Voice Experiences Part of Your Content Marketing Strategy or Your Brand Strategy?"
The Voice CEO: Voice Technology Today
Your voice technology news, stories and more. Discover how companies, organizations, and brands are using voice technology to create more engagement, build better brands, and understand more. Delivered by the voice CEO - Jose Cotto, CEO of True Reply.
