Voice assistants, like Amazon Alexa and Google Assistant, offer marketers and researchers today a growing opportunity to engage with and empower consumers, patients, and fans. Studies continue to show that, when we engage with brands via voice assistants, we feel a stronger, more personal connection with the brands. If you have already listened to part 1 of this three part series, you have a good foundation on what the landscape for voice assistants looks like today. This next part of our guide will give you an understanding of the kinds of voice experiences and voice applications consumers are engaging with, what they do great, and why they work so well.