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Selwyn Crittendon, CEO & CSO, IKEA Canada: Retail Reinvention for a Changing Nation
The Voice of Retail
33 minutes 20 seconds
1 week ago
Selwyn Crittendon, CEO & CSO, IKEA Canada: Retail Reinvention for a Changing Nation
Michael welcomes back Selwyn Crittendon, CEO and Chief Sustainability Officer of IKEA Canada, for a powerful conversation on affordability, sustainability and transforming retail in Canada. Selwyn shares insights from his two-year cross-country immersion, IKEA’s investments in price reductions, omni-channel growth, fulfilment upgrades, and the booming food business. They explore consumer behaviour shifts, responsible data and AI use, and IKEA’s evolving role in Canadians’ lives—all ahead of the brand’s 50th anniversary.