A conversation with WAM and the legendary Marty Neumeier about the power of collaboration in branding. We'll explore three different models of brand collaboration: the One-Stop Shop, where everything is handled in-house; the Brand Agency Model, which involves subcontracting various specialists; and the Hollywood Model, where a network of companies and individuals come together to build a brand, like Netscape, which Marty worked on and he recounts his experience and shares anecdotes. We also chat about the impact of AI on the future of branding and the importance of staying original in a competitive market.