Digital transformation doesn't have to be scary when you approach it the right way.

Nirav Sheth, Chairman of Anatta, breaks down how ecommerce brands can scale from 50 million to 100 million and beyond without hitting the dreaded growth ceiling that stops most companies cold.

This conversation reveals why most digital transformation projects fail and how to flip the script by focusing on business cases instead of technical features. You'll discover the real-world tactics that work for omnichannel experiences, from handling online returns in physical stores to using AI tools that actually make sense.

The discussion covers practical fraud prevention strategies, customer service automation that doesn't alienate customers, and why your team needs autonomy to delight customers. Plus, you'll learn the specific workflows that get product companies to actually build the features you need.

Key topics covered:

[00:00] Intro

[04:16] Why DTC brands keep growing

[08:29] Digital transformation growth spurts scare teams

[12:02] Fear kills organizational change initiatives

[15:00] Tech enables better fraud detection

[19:47] Customer identity powers retail experiences

[24:58] CTOs prioritize security over features

[29:52] Physical meets digital return challenges

[35:25] Chargeback prevention through customer service

[42:02] Internal teams need tech enablement

[47:40] Business cases beat technical arguments

Connect with Nirav Sheth on LinkedIn and learn more about Anatta at anatta.io

Join the Fraudcast community Slack channel for ongoing discussions with ecommerce fraud and risk professionals. Scan the QR code shown in the episode or check the description for the invite link.

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