Serge El Hachem from Lazer Technologies drops a masterclass on where ecommerce is heading and why your current approach might leave you behind.

The big revelation? Websites as we know them could be extinct in 250 days. Sounds dramatic, but here's what's actually happening. Discovery is shifting from Google searches to AI agents like ChatGPT making product recommendations. Brands that aren't feeding these systems the right data - FAQs, reviews, comparison content - are getting buried while competitors who optimize for AI agents are winning.

Black Friday data revealed something fascinating. Shoppers are spending more money but buying fewer items. It's not just inflation. Consumers are researching harder and choosing quality over quantity. Meanwhile, AI is taking over merchandising decisions, deciding which products get featured and when.

But here's the gap nobody's talking about. AI shopping still has major limitations. You can't build a proper cart, compare multiple products easily, or get that full shopping experience we're used to. People are still opening 50 browser tabs and going back to actual websites to complete purchases.

The winners in this new world will be brands with clear data, clear content, and conversations that convert. And here's the career opportunity - the people who know customers best, who understand their behavior patterns and pain points, are becoming the most valuable players in this AI-driven future.

Key topics covered:

[00:00] Intro

[03:42] Building flash websites to ecommerce solutions

[07:02] Why no two brands share identical blueprints

[08:48] AI snake oil versus genuine business value

[10:57] How AI transforms customer discovery patterns

[14:22] Optimizing content for AI agent recommendations

[18:44] Protecting against AI-driven fraud schemes

[24:33] Black Friday reveals spending pattern shifts

[28:00] AI takes control of product merchandising

[32:27] Why shoppers still abandon AI checkouts

[36:08] Websites become the vinyl records

[38:20] Customer knowledge drives commerce success

[40:28] Focus on clear data over AI replacement

Connect with Serge El Hachem:

Email: serge@lazertechnologies.com

Subscribe for more insights on ecommerce fraud prevention and the future of online retail.