Join Laura Meyer, founder and CEO of Envision Horizons, as she sits down with Lil Fazio, the Senior Vice President of Marketing at Elemis US. Lil shares her extensive experience in luxury beauty marketing, discusses various marketing tactics, and evaluates the effectiveness of different strategies from product sampling to AI and influencer trips. Discover how Elemis leverages Amazon and other marketplaces in their omnichannel strategy, the importance of creative messaging, and the balance between heritage and innovation in the beauty industry. Packed with valuable marketing insights and real-world examples, this episode is a must-watch for beauty brand marketers!